Globalisation is the growth and acceleration of economic and cultural networks which operate on a worldwide scale and basis. strongly linked to debates about world culture and emerged as a critical concept in the late 1980s. The term refers to that whole complex of flows and processes which have increasingly transcended national boundaries in the last twenty years. The growth of global culture has resulted from major shifts and developments in multinational markets and corporations, communication and media technologies and their world systems of production and consumption. The process is distinguished from cultural imperialism in that it is conceived as more complex and total, and less organized or predictable in its outcomes.
For example, the television industry and the gaming industry is a worldwide success. There are both positive and negative points to the gloabisation of television.
Positives:
-Equal entertainment opportunities.
- People get the chance to see parts of other cultures.
-Equal chance of willing game shows etc.
Negatives:
-Cultures can get diluted and become more westernised.
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