How do audiences consume and/or participate, in the media areas you have selected, now compared to in the past?

How do audiences consume and/or participate, in the media areas you have selected, now compared to in the past?
The media area we have selected is Television, with the specific programme of Who wants to be a millionaire. We chose this programme because it is global and has many different versions all around the world. It is a television game show which offers large cash prizes for correctly answering a series of randomized multiple-choice questions of varying difficulty. The format is owned and licensed by Sony Pictures Television International. The programme originated is the UK, with the host of Chris Tarrant and was first aired on TV on 4th September 1998, and was a massive hit with the UK audience.
Since the first programme was aired it has spread dramatically globally, and now is in 86 different countries, including countries without much technological development. Meaning many consumers can participate in watching Who wants to be a millionaire on television throughout the world.
The globalisation of television has helped Who wants to be a millionaire massively, because many countries are now able to watch and participate in the programme, meaning people from all over the world can enter themselves into the competition of winning a large amounts of money.
The programme spread quickly from when it first aired in 1998, it had already aired in Belgium, Denmark, Finland, Germany, Israel, Netherlands, Poland, Russia, Spain, and the United States in 1999 meaning within a year of first being aired it had spread to 10 different countries, showing a large globalisation of the programme.

Globalisation

Globalisation is the growth and acceleration of economic and cultural networks which operate on a worldwide scale and basis. strongly linked to debates about world culture and emerged as a critical concept in the late 1980s. The term refers to that whole complex of flows and processes which have increasingly transcended national boundaries in the last twenty years. The growth of global culture has resulted from major shifts and developments in multinational markets and corporations, communication and media technologies and their world systems of production and consumption. The process is distinguished from cultural imperialism in that it is conceived as more complex and total, and less organized or predictable in its outcomes. 
For example, the television industry and the gaming industry is a worldwide success. There are both positive and negative points to the gloabisation of television.
Positives:
-Equal entertainment opportunities.
- People get the chance to see parts of other cultures.
-Equal chance of willing game shows etc.
Negatives:
-Cultures can get diluted and become more westernised.