Wednesday 23 March 2011

what impact does te increase on global media have on media audiences

Global media is the globalization of media such as TV, News, Radio, Music, meaning the development of media has spread worldwide. Media globalizes differently according to the country and the access that country has, for example America will have easy and quick access to global media such as News,  because its a demorcatic country, meaning people are allowed to state thier opinions and feelings, and they can express this through the internet such as Youtube. However in a country like Japan its a dictatorship and the right to free speech is not allowed, for example the Japanese government told the Japanese public fake results for the 2010 World Cup, and said they won when they hadn't, because of the low access of global media the public didnt know any different, which gives them a false perspective of thier country, meaning they see their country differently to how other countries see them. The globalization of media has helped countries have a real perspective of themselves.

Media has developed dramatically over the years, for example the News, the News used to be a monopoly, meaning very little companies had a news station, the main news was owned by big corporations who had friends in politics, this gave them the power to show their insight on the world to media audiences, which meant the audiences only had one perception on their country. The globalization of media has changed because now  audiences can interact and create there own news, through social networks such as Facebook and Twitter, this gives people access to share their view for free and its easy. However this is not as easy for countries in poverty because they have little or no access to the internet or any media, apart from local media. Another advantage is it gives countries an insight into others that they wouldn't of been able to experience without the globalization of media, one example of TV is " Who wants to be a Millionaire" this has spread over the world and has inspired other countries to follow and do their own version this is 80 different countries from Afghanistan to Vietnam ,  also it was such a popular television programme a movie was made about it called "Slumdog Millionaire", this has its advantages and disadvantages to media audiences such

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