2. How have global media developed, in historical terms, and how inclusive is this trend in reality?
3. What kinds of audience behaviour and consumption are increasingly global?
4. What are the arguments for and against global media, in relation to content, access, representation and identity?
Exam Requirements
*Engage with a range of theoretical perspectives
*Demonstrate a personal position on the issues
*Know about research carried out to discover audience practices and habits (this could be research carried out by themselves)
*Exam answers must have a historical, contemporary and future perspective, focussing mostly on the contemporary.
*Emphasise the active audience i.e. how people 'give meaning' to cultural products (media texts).
*Have an understanding of two different areas of the media ie. film, television, internet, magazines, etc.
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