Script for film

1-Yo vital fluid, what's up with global media?
2-Yo homeboy whats good in the hood dog? Global media, it gets information around the world speedier! Globalisation is the growth and acceleration of economic and cultural networks which operate on a worldwide scale and basis. strongly linked to debates about world culture and emerged as a critical concept in the late 1980s. The term refers to that whole complex of flows and processes which have increasingly transcended national boundaries in the last twenty years. The growth of global culture has resulted from major shifts and developments in multinational markets and corporations, communication and media technologies and their world systems of production and consumption. The process is distinguished from cultural imperialism in that it is conceived as more complex and total, and less organized or predictable in its outcomes.
1- How's that man?
2- Like you know youtube man those viral videos can be seen by people all around the world in seconds dude.
1-So?
2- So it means that all around the world everyone has access to the same information, people in the Ukraine and New Zealand can watch the same videos as us Gs here in the US of A!
1-That's cool, so people in Nigeria can watch videos of American idol.
2- Of course...and we can watch videos of Nigerian idol!
1-There is a Nigerian idol?
2- Hell yeah! global media applies to the television as well as the internet, so countries all around the world have their own version of Pop idol, like Greek idol, Nigerian idol, American idol
1- Ooh, like America's next top model?
2- Yeah! Just like that.
1-So global media is a good thing?
2- Yeah in some ways, for example Benedict Anderson came up with the theory of imagined communities which means people feel like they are part of a community when they haven't met everyone in the community. The internet and TV helps people do this as they are exposed to the same medias and can access the same information. For example, fans of the x-factor all around the world might feel like they are a community, even though they have never met each other.
1- Cool.
2- But there are some negative points too, like the Irvine theory of global media transforming the social world, as global media can dilute cultures, forcing westernisation upon some countries. America's next top model is an exmple ofthis as it is in countries around the world and promotes high fashion to people who may not have been able to experience it without the show.
1-So these TV shows are becoming more global over time?
2- Yeah!
1- And the same with the viral videos?
2- Yeah because as websites such as youtube expand and become more popular, the media becomes more global.
1- So how does that effect the people?
2- Well...the audience behavious has changed as we are all effected by the global media although we may not realise it, just like how America's next top model has changed peoples attitudes towards fashion.




1. What kind of media are increasingly global in terms of production and distribution?

2. How have global media developed, in historical terms, and how inclusive is this trend in reality?

3. What kinds of audience behaviour and consumption are increasingly global?

4. What are the arguments for and against global media, in relation to content, access, representation and identity?

 *An explanation of your theme i.e. what does contemporary media regulation mean?
*Indicate which two media areas you are looking at, what specific examples you have researched.
* Include reference to at least two contemporary media theories and how your specific examples prove or disprove the theories
*Include a summary of how you would answer each of the 4 prompt questions using the media theories and your textual examples.