Script for film

1-Yo vital fluid, what's up with global media?
2-Yo homeboy whats good in the hood dog? Global media, it gets information around the world speedier! Globalisation is the growth and acceleration of economic and cultural networks which operate on a worldwide scale and basis. strongly linked to debates about world culture and emerged as a critical concept in the late 1980s. The term refers to that whole complex of flows and processes which have increasingly transcended national boundaries in the last twenty years. The growth of global culture has resulted from major shifts and developments in multinational markets and corporations, communication and media technologies and their world systems of production and consumption. The process is distinguished from cultural imperialism in that it is conceived as more complex and total, and less organized or predictable in its outcomes.
1- How's that man?
2- Like you know youtube man those viral videos can be seen by people all around the world in seconds dude.
1-So?
2- So it means that all around the world everyone has access to the same information, people in the Ukraine and New Zealand can watch the same videos as us Gs here in the US of A!
1-That's cool, so people in Nigeria can watch videos of American idol.
2- Of course...and we can watch videos of Nigerian idol!
1-There is a Nigerian idol?
2- Hell yeah! global media applies to the television as well as the internet, so countries all around the world have their own version of Pop idol, like Greek idol, Nigerian idol, American idol
1- Ooh, like America's next top model?
2- Yeah! Just like that.
1-So global media is a good thing?
2- Yeah in some ways, for example Benedict Anderson came up with the theory of imagined communities which means people feel like they are part of a community when they haven't met everyone in the community. The internet and TV helps people do this as they are exposed to the same medias and can access the same information. For example, fans of the x-factor all around the world might feel like they are a community, even though they have never met each other.
1- Cool.
2- But there are some negative points too, like the Irvine theory of global media transforming the social world, as global media can dilute cultures, forcing westernisation upon some countries. America's next top model is an exmple ofthis as it is in countries around the world and promotes high fashion to people who may not have been able to experience it without the show.
1-So these TV shows are becoming more global over time?
2- Yeah!
1- And the same with the viral videos?
2- Yeah because as websites such as youtube expand and become more popular, the media becomes more global.
1- So how does that effect the people?
2- Well...the audience behavious has changed as we are all effected by the global media although we may not realise it, just like how America's next top model has changed peoples attitudes towards fashion.




1. What kind of media are increasingly global in terms of production and distribution?

2. How have global media developed, in historical terms, and how inclusive is this trend in reality?

3. What kinds of audience behaviour and consumption are increasingly global?

4. What are the arguments for and against global media, in relation to content, access, representation and identity?

 *An explanation of your theme i.e. what does contemporary media regulation mean?
*Indicate which two media areas you are looking at, what specific examples you have researched.
* Include reference to at least two contemporary media theories and how your specific examples prove or disprove the theories
*Include a summary of how you would answer each of the 4 prompt questions using the media theories and your textual examples.

Theories

-Benedict Anderson & imagined communities
People feel like they are part of a community when they havent met everyone in the community. The internet and TV helps people do this as they are exposed to the same medias and can access the same information.

How do audiences consume and/or participate, in the media areas you have selected, now compared to in the past?

How do audiences consume and/or participate, in the media areas you have selected, now compared to in the past?
The media area we have selected is Television, with the specific programme of Who wants to be a millionaire. We chose this programme because it is global and has many different versions all around the world. It is a television game show which offers large cash prizes for correctly answering a series of randomized multiple-choice questions of varying difficulty. The format is owned and licensed by Sony Pictures Television International. The programme originated is the UK, with the host of Chris Tarrant and was first aired on TV on 4th September 1998, and was a massive hit with the UK audience.
Since the first programme was aired it has spread dramatically globally, and now is in 86 different countries, including countries without much technological development. Meaning many consumers can participate in watching Who wants to be a millionaire on television throughout the world.
The globalisation of television has helped Who wants to be a millionaire massively, because many countries are now able to watch and participate in the programme, meaning people from all over the world can enter themselves into the competition of winning a large amounts of money.
The programme spread quickly from when it first aired in 1998, it had already aired in Belgium, Denmark, Finland, Germany, Israel, Netherlands, Poland, Russia, Spain, and the United States in 1999 meaning within a year of first being aired it had spread to 10 different countries, showing a large globalisation of the programme.

Example of global media- Internet videos

An example of an internet video website is youtube.

When was it made?
- February 2005

Who created it?
- Former paypal employees

	Steve Chen Chad Hurley Jawed Karim

How much is it worth?
- Google bought it in 2006 for $1.65 billion

Availability of languages?
- Available in 34 languages through interface

How many music videos are on Youtube?

Example of global media- Television

An example of global media in television is the TV programme 'The X factor'.

When was it Created?
- 2004
Who created it?
- Simon Cowell
What countries has it spread to?
- Arab world, Armenia, Australia,  Belgium, Bulgaria, Chile, Columbia, Czech Republic, Slovakia, Denmark, Finland, France, Wallonia, Greece, Germany, Cyprus, Hungary, Iceland, India, Indonesia, Italy, Kazakhstan, Netherlands, New Zealand, Poland, Russia, Serbia, Spain, Ukraine, United Kingdom, Ireland. United States.


-It began as a replacement for pop idol.

Adorno's theory

Adorno's theory is that capitalism fed people with the products of a 'culture industry' to keep them passively satisfied and politically apathetic. 

They did this in the following ways:

-False needs- We are constantly told of the things we need, all of which the capitalist system provides. However,t his does not include needs such as freedom, creativity and happiness.

-Commodity Fetishism- This is driven by the marketing, advertising and media industries, which persuade us that we need to spend a lot of money/ have certain things such as branded clothes etc to be accepted. Consequently we have become more satisfied by things that cost a lot.

-Standardisation- The two above factors have resulted in people all being very similar (following the same fashions, aiming for the same lifestyle etc) Pseudo-individualisation is when people think that they are different, but in fact they are not. 

Information from http://www.theory.org.uk/ctr-ador.htm

Distribution of Internet use

There is an uneven distribution of internet user per capita around the world. For example,

'The United States has a hundred times more Internet users per capita than the Arab 
States, and Europe has 70 times more users per capita than sub-Saharan Africa'.

There are two different reasons for this uneven distribution:

- Some countries are less economically developed, therefore access to clean water, medicines

 and other essentials takes priority over access to the internet.

- Leaders of certain countries may not want to allow their people access to the internet as it

 allows access to information. Allowing access to this information would be allowing political

 freedom which some leaders do not want to allow. 

Information from  http://www.shirky.com/writings/national_identity.html

Examples of globalisation

The 2 examples of global media that we are going to focus on are TV and Internet:

TV
The weakest link
The Xfactor
Who want to be a millionaire?
(Americas) next top model

Internet
Facebook
Youtube
Twitter
Myspace
Piczo
Blogs
News websites

Internet News
Sky news website
BBC news website
MSN News highlights

Globalisation

Globalisation is the growth and acceleration of economic and cultural networks which operate on a worldwide scale and basis. strongly linked to debates about world culture and emerged as a critical concept in the late 1980s. The term refers to that whole complex of flows and processes which have increasingly transcended national boundaries in the last twenty years. The growth of global culture has resulted from major shifts and developments in multinational markets and corporations, communication and media technologies and their world systems of production and consumption. The process is distinguished from cultural imperialism in that it is conceived as more complex and total, and less organized or predictable in its outcomes. 
For example, the television industry and the gaming industry is a worldwide success. There are both positive and negative points to the gloabisation of television.
Positives:
-Equal entertainment opportunities.
- People get the chance to see parts of other cultures.
-Equal chance of willing game shows etc.
Negatives:
-Cultures can get diluted and become more westernised.

PROMPT QUESTIONS AND EXAM REQUIREMENTS

1. What kind of media are increasingly global in terms of production and distribution?

2. How have global media developed, in historical terms, and how inclusive is this trend in reality?

3. What kinds of audience behaviour and consumption are increasingly global?

4. What are the arguments for and against global media, in relation to content, access, representation and identity?

Exam Requirements

In preparation for the exam students must:

*Engage with a range of theoretical perspectives

*Demonstrate a personal position on the issues

*Know about research carried out to discover audience practices and habits (this could be research carried out by themselves)

*Exam answers must have a historical, contemporary and future perspective, focussing mostly on the contemporary.

*Emphasise the active audience i.e. how people 'give meaning' to cultural products (media texts).

*Have an understanding of two different areas of the media ie. film, television, internet, magazines, etc.